FOR SMART FOOD
in the next 10 years, the restaurant industry will change much more than what has happened in the last 50 years. Food is not only pleasure, but also culture, pure art, and certainly also: fashion. Understanding innovation, technology, consumer awareness, the advent of “fast casual” revolution and the decline of fine dining, make now the difference for those who intend to operate in this field. Never forget the importance of astonishing food imagery, strong food styling, and the role of marketing.